Talk like a human being

29 Jul
Design for a boarding pass that talks like a human

A boarding pass that talks like a human

I’d seen the cool exploration of redesigning boarding passes by Tyler Thomson a while back. Graphically really interesting.

Graphic boarding pass redesign explorations

One of the highly graphic boarding pass redesign explorations

Today I noticed Khoi Vinh’s post about other ideas inspired by the original explorations. I agree with him that the straightforward human voice in the idea from Graphicology is somehow comforting and more meaningful than all the nice typography and graphics in some of the other explorations. Though the sentences may not scan quite as quickly as the graphic designs, the variety of all the large numbers in combo are actually harder to parse visually than the simple sentence statements, and ultimately require more work. They appear to tell me I’m participating in a complex process when I board a plane. I’m sure that’s true, but I’d rather not have to think about it. Air travel is stressful enough!

Brings home too the importance of voice and how critical the words we use are to the success of communicating in an interface on the web too. We’re not machine readers. We like to be talked to considerately, in sentences that are as simple as possible but no simpler.

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2 Responses to “Talk like a human being”

  1. martin smith July 31, 2010 at 1:59 pm #

    Interesting and Nice Blog

    I have just started my blog its looks at the paperless system with a slightly different view a new concept regarding SPA Secondary Paper Activities and also the usual areas that are expected to be covered in the concept of the paperless office.

    If you get a minute have a look.

    http://spapaperlessproject.wordpress.com/

    martin smith

    • Amelia Bellows August 15, 2010 at 11:34 pm #

      Thanks Martin! I took a quick peek at your blog. Very indepth on all the issues that paperless brings up. Good luck bringing this to light.

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