I’d seen the cool exploration of redesigning boarding passes by Tyler Thomson a while back. Graphically really interesting.
Today I noticed Khoi Vinh’s post about other ideas inspired by the original explorations. I agree with him that the straightforward human voice in the idea from Graphicology is somehow comforting and more meaningful than all the nice typography and graphics in some of the other explorations. Though the sentences may not scan quite as quickly as the graphic designs, the variety of all the large numbers in combo are actually harder to parse visually than the simple sentence statements, and ultimately require more work. They appear to tell me I’m participating in a complex process when I board a plane. I’m sure that’s true, but I’d rather not have to think about it. Air travel is stressful enough!
Brings home too the importance of voice and how critical the words we use are to the success of communicating in an interface on the web too. We’re not machine readers. We like to be talked to considerately, in sentences that are as simple as possible but no simpler.