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Getting noticed: good design is noisy too

24 Jul

Right on the heels of posting about the merits of transparent design, a project today turned that approach right on it’s head. When you’re designing a banner ad, or a “pod” on a content page, you want to get noticed. The first objective of a banner ad is to attract attention. If it fit in seamlessly with its surroundings, or looked just like the banner ad you saw (and overlooked) yesterday, why bother? It would just be filler. You can’t get your message across, much less expect a response, if you can’t pull them over to your corner in the first place. Continue reading